NFC West Futures Betting Guide 2022

  • Full 2021 context, including win total adjusted for luck, performance, and schedule.
  • 2022 win total projections.
  • Every NFC West Futures bet.
  • Easy-to-use odds table with true odds and best available odds.
  • Free to download.

I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

NFC North Futures Betting Guide 2022

  • Full 2021 context, including win total adjusted for luck, performance, and schedule.
  • 2022 win total projections.
  • Every NFC North Futures bet.
  • Easy-to-use odds table with true odds and best available odds.
  • Free to download.

I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

AFC North Futures Betting Guide 2022

  • Full 2021 context, including win total adjusted for luck, performance, and schedule.
  • 2022 win total projections.
  • Every AFC North Futures bet.
  • Easy-to-use odds table with true odds and best available odds.
  • Free to download.

I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

NFC East Futures Betting Guide 2022

  • Full 2021 context, including win total adjusted for luck, performance, and schedule.
  • 2022 win total projections.
  • Every NFC East Futures bet.
  • Easy-to-use odds table with true odds and best available odds.
  • Free to download.

I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

AFC West Futures Betting Guide 2022

  • Full 2021 context, including win total adjusted for luck, performance, and schedule.
  • 2022 win total projections.
  • Every AFC West Futures bet.
  • Easy-to-use odds table with true odds and best available odds.
  • Free to download.

I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

AFC South Futures Betting Guide 2022

  • Full 2021 context, including win total adjusted for luck, performance, and schedule.
  • 2022 win total projections.
  • Every AFC South Futures bet.
  • Easy-to-use odds table with true odds and best available odds.
  • Free to download.

I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

NFC South Futures Betting Guide 2022

  • Full 2021 context, including win total adjusted for luck, performance, and schedule.
  • 2022 win total projections.
  • Every NFC South Futures bet.
  • Easy-to-use odds table with true odds and best available odds.
  • Free to download.

I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

AFC East Futures Betting Guide 2022

  • Analysis of each team’s 2021 true performance after evaluating every snap.
  • Projected win totals for 2022 and season-long predictions.
  • True odds for each team’s win totals, Division odds, and Super Bowl odds.
  • Every official AFC East SharpClarke Future bet.
  • Free to download.

I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

NFL Betting School: Market Shopping

Whether you are betting to have fun or betting to make a profit, winning money is the goal. So it’s important to get the best of it every time you make a wager. This is why so many of us preach having multiple Sportsbook accounts so you can shop for the best price on a game – a practice called line shopping. It’s arguably the most important and straightforward way to increase the expected value on your bets in the long run. Most bettors already know and hopefully practice this.

But we don’t often hear about market shopping. Major sporting events have multiple betting markets attached to it. For example, an NFL game typically has the spread, moneyline, total, team totals, first/second half spread/total, alternate spreads, alternate totals, game props, player props, and more. This menu of betting options provides an opportunity for value by allowing bettors to focus on the best way to capitalize on any edges they might find.

Futures markets – which I am focusing on now since it’s still June – also provide an opportunity for market shopping. You can find team win totals, alternate win totals, division odds, miss/make playoffs, conference odds, Super Bowl odds, and more. Using my 2022 NFL Futures Betting Guide, I’ll illustrate some examples of how to market shop to identify higher value bets.

Example 1: Team-Specific Outcome Ranges

For the most part, season-long projections for a team will look a bit like a bell curve. The further you get away from the projected win total, the less likely that outcome is on both sides. But the specifics of each team’s curve will vary. When evaluating the likelihood of various outcomes, it’s important to recognize the true likelihood of an outlier result. Sportsbooks can and do account for this sometimes – particularly the sharper books – but not always. So it’s possible to capitalize when they do not. Let’s talk about the Ravens and the Chiefs.

I am very high on the Ravens in the regular season compared to existing market prices. I’ve already got significant action down on them because, when healthy, they are a team that excels at beating bad opponents. With a comparatively easier schedule than their division rivals and consistency when they have the advantage, they are an ideal regular season team. Their lack of receiving weapons hurts less in this context.

But in today’s NFL, it’s exceedingly difficult to win a Super Bowl without a passing game that can stand on its own two legs. They have struggled in the playoffs because they are disproportionately affected by strong pass defenses and playing from behind. The odds of them making a three- or four-game run through a brutal AFC to the Super Bowl are low. Even if they reach their potential, they would likely not be a top-3 contender to make the Super Bowl no matter how good their regular season is.

 BALKC
Best Win Total (Over) OddsO 9.5 (-130)O 10.5 (-115)
True Win Total (Over) Odds-173+117
Best SB Odds+2200+1000
True SB Odds+2500+800

Looking at the odds table, I see a positive break-even percentage on the Ravens’ season win total. The true odds (-177) indicate they are more likely to go over 9.5 wins than their price (-130). But I see no value on a Ravens Super Bowl bet. Usually, these bets will have correlated value. But not when a team’s specific outcomes include more regular season success than playoff success.

By contrast, the Chiefs have a very tough regular season. They have the toughest schedule in the NFL and will need to improve their defense quickly and prove that the loss of Tyreek Hill is immaterial. Due to the difficulty of their schedule and the potential bumps in the road adjusting to new pieces, I actually see no value on their regular season win total. With such small margin for error, one or two injuries will almost certainly sink the bet.

However, they have what’s called a “fat tail” of outcomes on the positive side. If Andy Reid and Mahomes figure out their offense system with all the new weapons and Spagnuolo puts his defensive pieces together, the Chiefs could (and arguably should) be Super Bowl favorites. They need to stay healthy and overcome a tough schedule, but if they make the playoffs they’ll be one of the favorites no matter their seed. The number one most important element of a Super Bowl winning team is a quarterback who can take over a game. Mahomes can do that better than anyone.

So, if you’re bullish on the Ravens, I recommend market shopping for your favorite regular season bets (win total, division, and make playoffs). But if you’re bullish on the Chiefs, skip the regular season bets and go straight for the high-payoff Super Bowl bet or AFC Conference bet. My numbers suggest some value on the Chiefs at 10:1 to win the Super Bowl even though I’m cautious about regular season results.

Example #2: Compounding Edges

Market shopping also lets you combine multiple angles into one bet. In an efficient market like the NFL, edges are typically very small. But when those edges compound, you can find a higher value bet. Maybe you like one team against the spread but also the over in points scored. You can play both bets with small edges. Or, you might look to bet the over on your team’s total points for a larger edge. This can create some cushion if one of your angles was slightly off.

But again, since it’s June, let’s use my NFL Futures Betting Guide to identify some value in the Futures market using compounding edges. Let’s talk about the Bills.

Everybody loves the Bills. They are the Super Bowl favorites. This love is completely justified in my book because they were the most Effective team in the NFL last year over the course of the season. Sure, an easy schedule helped them out. But they have also gotten better this off-season and with Tre White returning, they are primed to deliver. But betting a season win total bet at 11.5 or 12 wins leaves almost no margin for error. I think Over is the way to go, but the edge is not big enough for me to tie up my money.

Then I look at the rest of the division. The Patriots overachieved on defense against an easy schedule and relied on keeping the pocket clean for Mac Jones and leaning on the ground game on offense. Losing two offensive linemen and some defenders is going to significantly impact this team and playing from behind is going to disrupt this offense. I don’t see them winning 10 games again.

The Dolphins had the largest negative gap between actual wins and Adjusted Wins, which is my calculation for how many wins the team would have earned against an average schedule based on their Adjusted Effectiveness over the course of the season. They were essentially a 5 or 6 win team last year. So even though they improved, the jump to 10 or 11 games is likely too much to ask. And the Jets are probably at least a year away from being true competitors in the division.

 BUF
Best Win Total (Over) Odds11.5 (-115)
True Win Total (Over) Odds-137
Best Division Odds-180
True Division Odds-302

Relative to the market, then, I’m optimistic on the Bills and pessimistic on both of their prime competitors. So, compounding these small edges into an optimal bet, the best way to play the Bills is to bet them to win the division at -180. I think the true odds are roughly -302, indicating strong value worthy of locking in some cash for a while. It’s tough to lock in a lot of capital over a long period of time on a big favorite like this, but if you have the funds, I think it’s worth it.

How I’m Playing It

I only advocate for bets I’d make myself. I can’t guarantee winners, but I can guarantee that if you follow my advice, you’ll get the same results I get. So, for transparency’s sake, here are all the relevant bets I’ve released to my Members on the teams discussed in this article:

BetOddsUnitsDate Placed
BAL to win AFC N(+175)
(+210)
1
1
3.8.22 (DK)
6.7.22 (DK)
BUF to win AFC E(-180)1.23.16.22 (FD)
BUF to win SB(+750)0.53.8.22 (MGM)
KC to win SB(+1000)0.26.22.22 (DK)

If you’re already a Member, you can see all of my NFL Futures bets here:

If you’re not a Member, you can sign up here:


I take pride in my work but nobody can guarantee success betting on sports. I offer advice for entertainment purposes only. If you have a gambling problem, finding winning bets is not the answer. The only answer is to stop gambling. For help, call 1-800-522-4700.

NFL Betting School: Identifying an Edge

"Well if they're big and you're small, then you're mobile and they're slow. You're hidden and they're exposed. You only fight battles you know you can win. That's the way the Vietcong did it. You capture their weapons and use them against them the next time."

Brill Lyle, Enemy of the State (1998)

Winning money betting on the NFL is hard. Due to its popularity, football invites more American bettors (with more money) than any other sport. Sportsbooks are incentivized to offer the sharpest lines on the biggest markets, and bettors with the highest volume help sharpen the lines with their action. This is why you’ll see people call the major NFL markets – spreads, moneylines, totals – the most “efficient” markets. They are hard to beat.

Regardless, betting on sports is fun. Having a financial stake in the outcome of games makes them more interesting to watch. The dopamine hit that follows a winning bet is real. You don’t need to have an edge to make a bet. Doing it for fun is perfectly fine, and probably advisable for most people. But winning is more fun, and allows you to play the game longer on your given budget.

You won’t win in the long run without a true edge. You might get lucky and go on a hot streak, but that could set up unreasonable expectations and lead to disappointment. So I want to talk about – and demonstrate – this concept. An edge is created by data, information, an angle, or perspective, that allows you to make a bet with a higher true probability than the implied probability of the odds offered by the Sportsbook. In other words, you only have an edge if you factor in something the market does not. The more efficient the market, the harder that is to actually do. But it’s not impossible.

Here is my simple two-step process to finding an edge. Then I’ll demonstrate with some examples.

Step 1: Understand the Betting Market

A lot of people make bets because “the public” or “the media” spouts an opinion on a team that they think is wrong. But you aren’t betting against the guy who Tweeted that the Bengals are clearly better than the Chiefs because they beat them twice last year, no matter how many likes his Tweet gets. And you aren’t betting against ESPN. Sometimes a majority opinion can influence the market through a massive volume of bets, but for the most part, these off-base takes do not move the needle in the betting markets.

You are actually betting against (1) the Sportsbooks' trading rooms and (2) professional bettors. Both of these groups of people invest substantial time and money into understanding the teams, situations, injuries, and other factors present in every game. They run statistical models to predict outcomes and hone those systems with machine learning. They have been doing it for decades. The more you know about the kinds of inputs these models use, and the type of data bookmakers and professionals use or find significant, the better you can understand the market.

Step 2: Differentiate

Once you understand the market, you can look for an edge. To find an edge, you need to be able to identify flaws in the betting market's biggest inputs and exploit those flaws. I like to use the market’s own data against itself by exploiting gaps in major statistical metrics that inform the largest bettors and Sportsbooks. Let’s use some examples from the Futures market to illustrate, since those are the bets I'm looking at in June.

Sophisticated bettors do not start with last year’s win total as a baseline projection for a team. You’ll hear “The Dolphins won 9 games last year and vastly improved so Over 9 wins is a lock.” That’s not how sophisticated bettors think, and so this type of thinking is typically not reflected in the market. Instead, bettors use more advanced metrics, such as pythagorean wins and strength of schedule. Most successful bettors look beyond these metrics of course, but they are used widely enough to impact the market, and that's what we are looking for.

Pythagorean win totals capture a team's performance based on total points for and total points against, instead of wins and losses. The number attempts to project how many wins that team should have won based on point differential, and does a good job of evening out the impact of a lot of close wins or close losses. Many bettors have modified the basic Pythagorean formula, but even modifications will suffer from similar flaws. Namely, point totals do not accurately reflect the true performance of a team. If you have a metric that evaluates performance in a game independent of final scores, you can use that metric to generate a more accurate win total. Where this win total differs most from the team's pythagorean win total, you may have an edge.

Bettors typically provide context to a team's Pythagorean win total by measuring strength of schedule. These strength of schedule comparisons often involve using team win totals. That’s highly flawed. Most sophisticated bettors are not using this number, but use power ratings instead to form their own strength-of-schedule ratings. Yet most of the content in this space – which helps drive bets by a high volume of bettors and can implicitly influence sharp bettors – involves win totals.

But even strength of schedule calculations based on power ratings are flawed because teams aren’t consistent throughout the season. Catching the Packers without Aaron Rodgers should not count the same as a fully healthy Packers team. Facing a team missing eight starters due to Covid virtually assures a win regardless of how good that team is on the season. Even situational factors matter, such as playing a road game on Thursday after playing a long overtime game on Sunday (like the Ravens did in 2021). So you have to factor in true strength of schedule at the time of the matchup.

My Method

Instead of using Pythagorean wins, I evaluate every game holistically and assign score values based on each team's holistic Effectiveness. Instead of using raw points for and points against, I use my own metrics to calculate Adjusted Wins, or how many wins the team would typically earn playing that level of football without variance. Over the course of the season, small gaps in individual results can compound to create a meaningful edge in differentiating from the market.

Because we are looking for edges over market metrics, let's look at the biggest gaps between my Adjusted Wins and Pythagorean Wins. My numbers have incorporated all strength of schedule and hidden schedule quirks as well. I ran the numbers on every team and the two biggest outliers in 2021 (one in each direction) were the Raiders and Dolphins:

Team '21 Pythag Wins '21 Adjusted Wins Difference
MIA 7.74 5.57 -2.17
LV 7.15 9.43 +2.28

Miami’s win total and point margin were both inflated by extreme in-game variance and favorable situational strength of schedule quirks. For example, in Week 1 they beat New England 17-16 despite a very unfavorable Effectiveness Rating (6.12-5.11). They had fewer first downs (24-16), were less efficient on a per-play basis (5.6-5.0), and had fewer red zone trips (4-2). The Patriots moved the ball much more easily, converting 11 of 16 third downs to the Dolphins’ 4 of 11. But the Patriots settled for three field goals and lost two skill-player fumbles. The first was on a 9-yard catch on 1st down. The second was on 1st down on the Miami 11-yard line with 2 minutes to go, down by 1 point. The fumble allowed Miami to secure an unlikely win.

They had similar variance in Week 18 against the Patriots, in a 33-24 win despite another unfavorable Effectiveness Rating (5.56-4.55). This time, The Patriots outgained the Dolphins significantly (6.4 yards per play to 4.5), but Miami squeaked by with a win due to three Patriot turnovers, two of which were returned for touchdowns, and a heavy penalty advantage.

Outside of these two misleading final scores, the Dolphins had zero games in 2021 where they lost outright despite outplaying their opponent in terms of Effectiveness. They won every game they deserved to win, which is actually quite rare for an entire NFL season. They avoided negative variance as much as they benefitted from positive variance.

On top of that, they played the Saints down three offensive line starters with Ian Book, the Jets down two offensive line starters with Zach Wilson, the Giants with Mike Glennon, the Panthers with Cam Newton off the street, the Jets with Joe Flacco, the Texans with Tyrod, and the Ravens down two offensive line starters on 4 days rest after playing nearly 100 snaps on Sunday. These schedule quirks inflated both their strength of schedule and Pythagorean wins.

The Raiders, on the other hand, caught the short end of the variance stick in several games. Despite an ostensibly lucky record at 10-7 (including 4 out of 4 overtime wins), their actual performance was not reflected in their final scores. I'll highlight five example games:

  • They beat Miami by 3 points in overtime but significantly outplayed them overall (5.17-4.64). They edged Miami in first downs (28-22), yards per play (6.1-4.2), and red zone trips (4 to 1). They overcame a pick-6 deep in Miami territory and a turnover on downs in their own territory. Variance went against them and it should have been a more comfortable win.
  • They lost to the Giants 23-16 but were the more Effective team overall (5.30-4.62). They racked up more first downs (24-16), better yards per play (6.0-4.6), and more red zone trips (6 to 2). But three turnovers, including a pick-6, some unfortunate high-leverage failures, and a missed 25-yard field goal set them back.
  • They lost 32-13 to the Bengals in what was actually a fairly close game. The Bengals dominated time of possession in large part due to a massive penalty discrepancy (7-77 to 1-5) and two more turnovers by the Raiders. But it was 16-13 with just over 5 minutes left in the 4th before a late flurry of fairly meaningless points. These teams eventually played a rematch in the playoffs that more closely reflected the respective quality of the teams, as the Raiders had a chance to tie that game late and lost by a touchdown.
  • They got blown out by Kansas City to the tune of 48-9 but experienced massive negative variance. They had 5 turnovers, including 4 lost fumbles, 2 on first-down catches and 1 on a kickoff that was returned for a touchdown. Kansas City wins this game almost every time, but the 39-point differential skews the Raiders' pythagorean win total.
  • They only beat DEN 17-13 but absolutely dominated the game (5.78-3.78). With an edge in first downs (22-8), yards per play (5.1-4.0), red zone trips (3-1), the Broncos only stayed in it due to three turnovers. The Raiders finished the game kneeling in Denver territory, so it could have easily been a bigger win if they needed it to be.

Conclusions

With very similar records last year (10-8 for LV and 9-8 for MIA), similar win total projections for this year (around 8.5 wins), and similarly low pythagorean win totals, these two teams make for an interesting comparison. Both improved in the off-season. Yet both are projected by the market to win fewer games than last year. Schedule has something to do with it of course, but so does last year's results. In Miami's case, this element is justified. But for the Raiders, it arguably is not.

Now, I don't necessarily recommend betting on Miami's win total under and Las Vegas's win total over. I put a lot more into my analysis before firing off a bet. But I use these outliers to demonstrate one way that a bettor can find a potential edge over the market. Given that any edge in an efficient market will be small, I recommend only making a bet when you can compound a few edges in one bet. And hopefully, this gives you an idea of how to go about doing that for yourself.

Now for my pitch. This all takes a lot of work. Below, Members have access to a table with every team's Pythagorean Win total and Adjusted Win total from 2021. This is just a small snippet of the actionable information I provide to Members. If you're interested in learning more about what I do, you can join my free mailing list, or if you'd rather pay for the fruit of my work, you can become a SharpClarke Member and get all my picks and analysis. You can find both options on my Membership page.

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